Guest Bios

Alison Gordon, Vice President Strategy, Marketing & Communications at Rethink Breast Cancer.

As a founding board member and head marketing cheese for Rethink Breast Cancer, Alison Gordon has been integral to the vision and growth of Canada’s most innovative breast cancer charity. Named one of Canada’s Top 10 Marketers by Marketing magazine, Gordon is acclaimed for “thinking differently” and inspiring a new generation of young breast cancer supporters – a previously untapped demographic compelled by Rethink’s irreverently topical messaging and breakthrough fundraising initiatives.

Axel Schultze, CEO at XeeMe Corp.

Axel Schultze is founder and CEO of XeeMe Corp. a social media presence management software company helping people to organize, share and monitor their social presence. He is also founder of the Social Media Academy providing business focused social media education. Schultze is a published author of “Channel Excellence” a comprehensive book about channel management and a frequent speaker at industry events in the US, Europe and Australia. In 2008 he won the SF Entrepreneur Award. He chaired the SaaS Channel Committee at the SIIA, was an earliy adviser of LinkedIn in 2003 and is chairman of the Social Business Consulting Group.

Prior to XeeMe he was founder and CEO of Silicon Valley based BlueRoads, one of the most successful SaaS based Channel Management Software companies, where he invented a new method of lead distribution and was granted patent 9514997 by the US Patent Office. Before that he was founder and CEO of Infinigate one of the largest Internet Security provider in Europe, (today over $100 Million in revenue). In 1983 he was founder of Computer 2000, the most successful European computer distributor, which grew to $5 Billion in revenue and merged with TechData in 1998.

Ayelet Baron, Vice President Strategy & Transformation at Cisco Systems Canada Corp.

Ayelet Baron has earned recognition as an expert in online collaboration, social media, global business strategy and corporate social responsibility. Her particular area of focus is implementing strategy and driving business results through people and her passion is connecting people and making a difference in the lives of youth.

Ayelet is currently on the Executive Leadership Team of Cisco Canada, leading strategy and transformation. Prior to that she was on the executive team of Cisco’s Emerging Markets where she was looking at ways that emerging technologies can generate greater equity in Emerging Markets, as well as driving key sales initiatives internally at Cisco.

Chanelle Schneider, Founder & Community Manager at GenYchat

Christine Mcleod, Chief Possibilities Officer at Impact People Practices

Prior to launching IMPACT, Christine was a senior HR executive and Operations leader for a luxury Hotel Management company and a 20,000 person Resort Operations company. She also managed the opening and ongoing operation of a $4.5 million retail store in Whistler with a team of over 60. Christine’s vision is to grow Impact People Practices into THE trusted adviser to go to for all things related to “HR of the Future”. She is doing that by bringing together a team of experts in Coaching, Technology, Social Media and Branding, as well as a network of talented HR professionals to make the jump from people to results. Christine also founded IMPACT99 in 2011, Canada’s first Social Media + HR conference- now in its second year.

Colleen Young, Outreach and Community Manager,; Founder, Health Care Social Media Canada (#hcsmca)

Colleen Young builds online patient communities that thrive. She is the Founder of Health Care Social Media Canada (#hcsmca) – a community of more than 5000 people who share with and learn from each other via social media tools to make health care more open and connected. She is the Outreach and Community Manager of Canadian Virtual Hospice, an online community for people living with life-limiting illness, facing the end of life, loss and grief.

Colleen is a community and social media conduit who listens, connects, informs and constantly learns. She believes that engaged patients and providers can leverage technology and the knowledge of the community collective to be the driving force that will build confidence in peer-to-peer health care and participatory medicine.

Colleen is a communication specialist who takes particular interest in writing clear, easy-to-read literature for people with cancer, survivors and caregivers. Working closely with healthcare professionals, government agencies, cancer support organizations and patient advocates, Colleen helps ensure people get the information and support they are looking for through the written word.

Colleen delivers engaging presentations and workshops on community building, social networking and online peer-to-peer health care. Recent speaking engagements include Health Achieve 2011, Canadian Association of Psychosocial Oncology (CAPO) 2011 and 2012, Canada Health Infoway’s Clinician Peer support Network Symposium, Social Media Week Toronto 2012, Consumer Health Information Providers Interest Group (CHIPIG), and Moderator Training Workshop for the Canadian Cancer Society. She will also be presenting this fall at Medicine 2.0 in Boston and 19th International Congress on Palliative Care in Montreal

 Daniele Thibodeau Ph.D PMP, Principal Consultant,  Business Excellence

A certified Project Manager Professional (PMP) with twenty years experience in the pharmaceutical industry, Daniele is a trained research chemist with strong background in project management. Fluent in English and French with proven skills for leadership, collaboration, organization and communication. Daniele improves process ownership across the business by supporting the modeling, management and organization of processes to respond to the business needs. Daniele also enhances business process effectiveness and efficiency by improving process integration from R&D to Sales including IT.  Daniele credits the development and maintenance of her skills to her work opportunities but more importantly to the wonderful challenge of dealing with two bright teenagers.

Deborah Lockhart, Director of Operations at The Language Shop

Henry Ford is an author, speaker, consultant, and publisher.

His background includes thirty-six years employment with a world leader in earthmoving equipment manufacturing, including numerous, diverse, and challenging experiences adapting to the corporate culture of General Motors, White Motors, Daimler-Benz, Volvo, Clark Equipment, Clark Michigan, and Hitachi. Henry survived numerous downsizings and reorganizations, fueled by foreign competition, declining demand and ownership changes. Despite these and other challenges, Henry worked his way through nine career levels, and upon retirement was retained as a long-term consultant. His employment experiences and nearly four decades of community service and business ownership help provide the foundation of his message.

Henry returned to school at age 49, graduating magna cum laude with a degree in Business/Communications, while simultaneously beginning a second career as an author, speaker and consultant. He inspires his audiences through personal examples, historical references and insightful vision. A strong supporter of youth, he encourages and inspires youth leaders to establish the direction and momentum to create positive change, encouraging them to make wise choices and teach others of their generation to do likewise. He challenges people of all ages through speeches, workshops, books, VISIONS Newsletter, and a collection of inspirational and educational public service messages shared around the world.

A strong supporter of family, Henry uses his background to uplift his immediate and extended family. An original member of the founding chapter of his family’s reunion, he established the family’s scholarship fund, newsletter and web site. Service to family represents only a small portion of a long history of community service, including several years volunteering with REACT, supporting law enforcement efforts to keep our streets safe. Other service includes several years volunteering as a speaker for the Hugh O’Brian Youth Foundation (HOBY), and over two decades of active involvement in BDPA Information Technology Thought Leaders.

Henry is a former board member of NAIC’s Northeast Ohio Council, where based upon his efforts, he was recognized nationally with the distinguished IEI award. Recognition of his work in investment education resulted in his appointment as Deputy Director of the 9th Street Project’s 1000 Churches Program. Henry’s efforts were recognized in the book It’s About The Money.

Recognized by the late author Alex Haley and five former members of Congress, Henry is the holder of numerous awards including NAIC’s Investment Education Award, Who’s Who in Black Corporate America, Excellent Service in Education, Member of The Year BDPA-Cleveland, Achievement in Life Award, Who’s Who Worldwide, Bud Strong Achiever Award and others. He is a member of the Mt. Zion Church of Oakwood Village.

Julie Cole, Co Founder and Vice President of Mabels Labels

From basement start-up to an award winning, celebrity endorsed company, Mabel’s Labels is the leading provider of labels for the stuff kids lose!® Founded in 2002 by relatives Julie Cole, Cynthia Esp, Julie Ellis and Tricia Mumby, the company creates and sells extremely durable dishwasher, laundry and microwave safe labels, personalized with a child’s name, choice of colours and fun icon. Widely recognized for its business and product excellence, Mabel’s Labels has been featured everywhere from The View and Live with Regis and Kelly to, plus countless other media outlets and websites. As well as being a very successful entrepreneur, veteran mother, Julie Cole has six very young children in her charge. She has encountered more than her share of fellow moms looking for advice, primarily about how she manages to juggle life with such a large brood. With humour, she provides an upfront view of life in a busy family, including honesty about cereal for dinner, monstrous carpool schedules, and advocating for her child with autism.  Julie has become a well-known personality amidst Canadian moms. Her charismatic, dynamic personality has led to various speaking engagements, from morning TV shows to university level business classes. Read Julie’s blog for a motherload of practical advice on babies, balance, bedlam and beyond…

Karen Dietz, Business Owner & Social Media Curator

As the owner of Just Story It, Karen’s passion is to help companies grow their business through the power of storytelling. Karen is an experienced in narrative practice and business consulting, training, and facilitation. In addition to  corporate work, Karen is a trained storyteller, story coach to senior executives, and the former Executive Director of the National Storytelling Network. Karen has worked in business for over 25 years, and clients include Fortune 500 companies, business leaders, and community advocates. Industries include financial services, travel, entertainment, technology and non-profits.

Kelly Kim, Co-Founder of Twylah

Kelly Kim is co-founder of Twylah – a startup media company and content marketing platform. A popular guest on top blogs, chats, radio shows, and more, Kelly is known for her knowledge of new media business and her leadership in marketing for big brands and celebrities.

Kelly received a Bachelors and Masters degree in the liberal arts from Northwestern University.

Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion

In 2001, Marcus stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Marcus Sheridan’s company became one of the largest pool installers in the country and currently has the most visited swimming pool web site in the world.

With such success, in late 2009, Sheridan started his sales/marketing/and personal development blog—The Sales Lion, and has since grown it to one of the strongest blog communities on the web. With so much success teaching others about content and inbound marketing, Sheridan has now moved on to become a very popular keynote and business speaker, known for his boundless energy and contagious enthusiasm when on stage.

Marilyn Hyder, Executive Producer at Voice America

Marilyn is a passionate award winning journalist, who has spent her entire career in radio as a reporter, anchor and producer in San Diego and Phoenix. Marilyn feels her timing at VoiceAmerica couldn’t be better. Having gone through the transitions, technological challenges and downsizing of terrestrial radio, Marilyn recognizes the value of the programming and opportunities VoiceAmerica offers to the professional who wants to share their message in the fun world of radio. Marilyn has covered Presidential appearances, the World Series and Superbowls. Speaking of Superbowl, she is proud that VoiceAmerica is the only internet broadcast network to be sanctioned by the NFL Alumni committee. That opportunity in and of itself is an entrée to the sports world for a variety of hosts and guests. Marilyn started in radio while attending Phoenix College and working at the public radio station in Phoenix. She moved to San Diego to complete her degree with a focus in television, but soon found she missed the world of radio. While getting her Bachelor of Science Degree in Telecommunications and Film at San Diego State University, she worked as a host and producer at KPBS-FM, the public radio station in San Diego, as well as KBEST-95, a commercial oldies station in San Diego. After graduating from SDSU, Marilyn worked more than six years at KPBS -FM and then moved over to the news rooms at KFMB-AM and KOGO-AM , the two top news talk stations in San Diego. One of Marilyn’s treasured radio experiences was during her time at KPBS-FM. Marilyn co-produced an annual Tournament of Roses Parade broadcast specifically designed for a sight impaired audience. Marilyn enjoys the team effort behind a successful broadcast. She enjoys talking with people and is excited to share their passion on VoiceAmerica.

Michael Q Todd The Green Net Guy from Tokyo, Twitter Strategist, Co-Founder ToolsChat

Michael believes the internet will save the planet by spreading and enhancing consciousness , breaking down national borders and conflicting interests and bring economic parity. Michael is focused on mastering the tools of the internet in order to promote the cause of a sustainable economy governed by a single responsible body representative of all peoples.

Michael is a teacher about using the internet,  a business partner and  a leader living his dream of saving the planet with total passion and purpose. With over 60,000 Twitter followers, he may just save the planet!

Pam Ross HR Chief Experience Officer

Pam Ross has spent more than 15 years working “in the trenches” in Operations and Human Resources in customer-oriented businesses. During her time working for large and growing corporations, she was involved in building culture and improving employee engagement from a strategy and program development perspective. She discovered a talent for translating strategy into execution, inspiring action, developing leaders, and creating people programs that drive exceptional customer experience, which she is extremely passionate about.

Pam has developed a very engaged community on social media and has also become known as a thought leader in the area of Social Business and Innovative HR practices. She is a sought after speaker about Social Media Magic for HR. She is also a Partner and Producer of Impact99: Canada’s Social Business + Social HR event

Peter Aceto, CEO at  INGDirect Canada

Peter Aceto, President & CEO of ING DIRECT CANADA, is a passionate leader and committed savings advocate. Peter is one of the founding member of ING DIRECT’s senior leadership team. In the rapidly changing world of financial services, Peter’s a disciplined senior executive with broad exposure to many areas of retail and investment banking including sales, marketing, risk management, lending, legal and compliance, mergers and acquisitions and regulatory management. Peter is also known as the Social CEO having presented on conferences like Dx3 Canada on how to leverage social media as an executive leader.

Sean Moffitt, Engagement Council MaRs Discovery District, President & Chief Evangelist WildFire Strategy and Communications Inc.

Sean lives, breathes and eats the world of winning businesses, leading customer experiences and top organizational cultures. Viewed as one of North America’s leading visionaries when it comes to the intersection of business, brands, new digital media and the customer. Described as the “Reigning King of Word of Mouth” by Marketing Magazine, Sean has expanded his repertoire to include the full range of experiences and talents to build winning and engaged business cultures for 2011 and beyond.

Demonstrated expertise and proven results in developing business strategies, brand plans, grassroots/new media marketing, and user experience design. Provocative and insightful media commentator and speaker at now over 50-60 events annually and now critically-acclaimed author of his book manifesto for business “Wikibrands – Reinventing Your Company in a Customer-Driven Marketplace” published by McGraw-Hill.

Sean also has a soft spot for causes being engaged in a number of not-for-profits including the wildly successful Movember campaign and host of the Wikigood #wikichat.

Sidneyeve Matrix Assistant Professor, Media & Film at Queen’s University; Social Media Developer; Speaker and Publisher.

Sidneyeve Matrix is Queen’s National Scholar and Assistant Professor in the Department of Media and Film at Queen’s University. She teaches courses in mass communications, marketing, digital and social media for undergrads, and in the Queen’s School of Business Executive Development Centre and for Rutgers University Center for Management Development. She is an Educator in Residence at The Centre for Teaching and Learning at Queen’s, and the recipient of the OUSA Award for Excellence in Teaching at Queen’s University, by the Alma Mater Society and the Ontario Undergraduate Student Alliance.

Sidneyeve has a Masters degree from The University of Western Ontario, a graduate certificate from Syracuse University, and a PhD from The University of Minnesota. She is an Associate Editor (social media) of The Journal of Professional Communications and on the editorial boards of The International Journal of Interactive Multimedia and The Canadian Journal of Popular Culture.

Sidneyeve also works as a social media developer helping brands increase their digital IQ, at MatrixMediaFX. She sits on Marketing magazine’s Editorial Advisory Board. She is a regular digital trends analyst for national media outlets, including CBC News and CBC Radio, CTVGlobeMedia, The Canadian Press, Sun Media, CanWest Global, and many regional newspapers and radio broadcasts. Her educational technology initiatives and research have been featured in University Affairs Magazine, Macleans Magazine, Yahoo!,,, The Toronto Star, The Globe and Mail, and elsewhere.

Tanya Kracovic, Business Consultant, Change Strategy & Transformation

Tanya is a passionate and committed change leader, a master enabler, often called out as a pioneering spirit. Tanya’s clients are progressive companies interested in benefiting from my creative strengths. Tanya subscribes to 3 simple leadership truth: the power of a solutions focus; awareness of intent in all business interactions; and walking the talk.

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